Every model earns its place.

Launch pricing is model-specific so a lightweight image draft never costs the same as premium video. Estimates below are operating inputs—not supplier guarantees.

FLUX Schnell

2 credits

text-to-image

Fast iteration

Est. wholesale
$0.003
Retail value
$0.02
Est. gross margin
85%

FLUX 1.1 Pro Ultra

16 credits

text-to-image

Photoreal detail

Est. wholesale
$0.060
Retail value
$0.16
Est. gross margin
63%

Recraft V3

12 credits

text-to-image

Brand graphics

Est. wholesale
$0.040
Retail value
$0.12
Est. gross margin
67%

Kling 2.6 Pro

60 credits

text-to-video

Social video

Est. wholesale
$0.350
Retail value
$0.60
Est. gross margin
42%

Kling 2.6 Pro Motion

60 credits

image-to-video

Image animation

Est. wholesale
$0.350
Retail value
$0.60
Est. gross margin
42%

Veo 3.1 Fast

600 credits

text-to-video

Premium campaigns

Est. wholesale
$0.800
Retail value
$6.00
Est. gross margin
87%

Source: public fal pricing reviewed August 2026. Wholesale prices can change. Payment fees, storage, failed jobs, support, and taxes are not included in row margin. Plan bundles discount the effective credit value, so blended realized margin will be lower.

Pricing rule

Customer credits cover supplier inference, payment fees, storage, refund risk, and support. Catalog changes require a margin review before release.

Supplier rule

Only models with documented commercial-use rights, stable APIs, moderation support, and a defined failure/refund path can enter the launch catalog.

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